The color palette reflects the natural tones of the blue agave from which this drink is obtained, the natural tones of the stone that processes it, and the texture of the burned wood that pays tribute to its history. This is combined with Premium details and golden hot stamping that reflects the excellence and search for perfection of this tequila and its process.
We developed a graphic proposal that conceptualizes the idea of conquering new horizons by planting a flag regardless of the difficulties to always be the first, despite the fire, time, and memory.